Fragile Childhood – Monsters

Anti-Drinking Ad Shows How Children See Parents Who Drink


This is a Swedish anti-drinking ad that asks a simple question, “how do children see their parents when they’re drunk?” The answer is absolutely terrifying. The images may be uncomfortable to view at first, but that’s exactly the point. You’re supposed to feel how the children in the ad feel. We’ve seen all types of anti-drinking ads, but something about this one really hit me square in the chest (By: Pleasurep).